Career Opportunities with Power House Realty

Power House Realty offers anyone considering a career in real estate an exciting and professional alternative to the traditional real estate agency. 
Ron Ferrara (Broker) is available 24/7 via telephone.



If you are considering a career as a real estate salesperson, read below:

Ron Ferrara, President - Power House Realty

Congratulations!  You are making the right choice.  Your career in real estate will be as exciting and rewarding as you want it to be.  The hours may be long but the rewards are great.  I can speak from my own experience, that you will meet and befriend more people and families than you ever though possible

Unfortunately, all is not simple in the world of real estate.  Your first decision will be to choose a brokerage and that is not an easy task.  I will share with you some of my own ideas and experiences here. 

My first piece of advice to you is question, question question.  Question everyone you know in real estate about their experiences in the business.  Question potential brokerages about the role an agent plays within the company.  And think for yourself!  Don't be swayed by the claim of 10,000 offices nationwide or largest market share or other such nonsense.  Question specifically how the brokerage will assist you and enable your success?

A Brief Primer

The traditional real estate agency relies on its agents to perform a wide variety of functions related to the sale of real estate. It is important that you understand your role in the agency and how that role will impact your success. Important questions for you to consider include:

What are my duties to the brokerage?

How will I develop a client base?

How will the brokerage assist me as I strive to become a successful agent?

The traditional brokerage profits each time an agent sells a home. This type of brokerage provides the agent with a desk, phone, use of a conference room and the necessary sales materials in exchange for part of the commissions earned on each sale. The agent is responsible for developing all of his/her own business and receives only limited assistance from the brokerage.

The brokerage benefits from this relationship in many ways. For instance, new agents Asit floor duty@ (answer incoming phone calls) hoping to contact potential clients. While this may seem like an effective method of developing business, the agent essentially performs unpaid administrative duties for the office. This unpaid staffing allows the brokerage to recruit many agents at a time and fosters a competitive environment within the office. Only the most aggressive will succeed while the rest eventually give up and are replaced by the next class of recruits. This explains the nearly 80% failure rate in the real estate business

Important Characteristics of the Traditional Real Estate Company

Brokerage provides agents limited services including desk space, phone etc...

Training classes for a limited time and then often a mentor program

Agents perform unpaid administrative and secretarial duties for brokerage, i.e. answering incoming calls, greeting customers, scheduling showings and more

Agents are responsible for developing their own customers

Agents compete within the office for business

New agents experience 80% failure rate in the first year

Traditional Real Estate Agency = Salesperson Recruiting Agency

Perhaps this sounds like a bit of mumbo-jumbo or perhaps it seems that I am unfairly attacking a system that has worked effectively for years.  However, I experienced all of this and more when I first started in this business.  I saw many good quality people fail at real estate because the system didn't allow success.  Eighty percent failure means something is wrong with the system.  It was the sum of these experiences that led me to found Power House Realty. 

You can read about the Power House Realty agent benefits on this site but in order to completely understand what separates Power House Realty from other agencies, I encourage you to schedule a visit and see the entire program in action. Hopefully by first visiting other brokerages you will fully appreciate the Power House Advantage.

I will conclude this letter with some examples of what Power House Realty is and is not:

Power House Realty is not a recruiting agency.  There are never classes of recruits competing against each other for business.

Power House Realty never requires agents to perform duties that do not relate to the sale of real estate.  For instance, agents never answer incoming phone calls, that is the duty of salaried staff

Power House Realty never requires agents to prospect for business.  Cold calling, broker required home tours and more are all wastes of time.

Power House Realty always provides prequalified clients for agents.

Power House Realty provides a wide array of tools and benefits unique to the industry.  Power House Realty carefully designed these tools and benefits to foster and ensure the success of all agents. 

Power House Realty always carefully selects new agents.  New agents must bring enthusiasm, commitment and a strong desire to learn.

Power House Realty invests substantial time and money in the development of new agents.  This investment far exceeds any other agency.  Since the success of the company hinges on the success of its agents, only a zero percent failure rate is acceptable to me.

I hope this has been helpful for you.

I look forward to hearing from you,

Ron Ferrara  GRI, CSP, ABR, Broker

President, Power House Realty